The Mesa Business Builder’s Podcast

Episode 15: Practical Tech That Helps Businesses Grow

In this episode of the Mesa Business Builder Podcast, Kelley Keffer, Project Manager with the City of Mesa Office of Economic Development, sits down with Peter Costa—CEO and co-founder of Baltu Technologies. Peter shares how his early exposure to tech shaped his journey from video games to founding a company that connects education, business, and community through immersive technologies.
Together, they discuss how small businesses can think strategically about using tools like virtual and augmented reality, how to evaluate tech against real-world needs and budgets, and why trust and transparency matter more than hype. Whether you're tech-savvy or tech-curious, this episode offers down-to-earth insights into innovation that serves a purpose.

Episode 14: Breaking the Bubble: Tackling Entrepreneurial Loneliness

In this Know Before You Grow session, we sit down with Carrie Sakket, a solopreneur and certified loneliness coach, to talk about one of the most unspoken challenges of entrepreneurship—loneliness. Whether you're launching your first venture or scaling solo, Carrie shares practical ways to stay connected, build community, and avoid isolation while growing your business.

Episode 13: Digital Accessibility for Small Businesses

In this episode we sit down with Amy Robinson and Christina Karaskia of Brand Girls Bakery — digital accessibility advocates, educators, and creative professionals — to explore what digital accessibility really means and why it's essential for today’s businesses. From color contrast and screen readers to inclusive UX design and SEO benefits, this conversation breaks down the tools, strategies, and mindset shifts that can help small businesses build more accessible and equitable digital experiences.
Tune in to learn how accessibility can open doors, expand your audience, and strengthen your brand.

Episode 12: HR Essentials Every Small Business Should Know

In this episode of Know Before You Grow, we sit down with PJ Williams, founder of PJ’s Presence, to break down the essential HR support every small business needs. From onboarding and compliance to building healthy workplace culture, PJ shares real-world advice on how to avoid costly mistakes and create strong HR foundations—whether you’re hiring your first employee or managing a growing team.
If you’re a small business owner looking to gain clarity and confidence around HR, this episode is a must-listen.

Episode 11: 5 Must-Haves for Small Business Marketing Success

Marketing doesn’t have to be overwhelming. In this episode, Erica McBeth, Founder of McBeth Marketing, shares five core marketing strategies every small business needs to build brand awareness, connect with customers, and drive growth. Whether you’re starting from scratch or refining your approach, these actionable tips will help you focus on what really matters.

Episode 10: Unlocking Growth: How SBA 504 Loans Help Small Businesses Build Big

In this episode of the Mesa Business Builder Podcast, we’re joined by Scott Morris, Market President of Gateway Bank, for a deep dive into the SBA 504 loan program.
From purchasing real estate to investing in major equipment, SBA 504 loans offer long-term, fixed-rate financing that can fuel business growth. Scott shares how the program works, who qualifies, and why it’s a game-changer for entrepreneurs looking to scale sustainably.
Whether you're expanding your space or just planning ahead, this episode delivers valuable insights every small business owner should hear.

Episode 9: Branding Basics for Big Impact

In this episode of Know Before You Grow, we sit down with branding expert Garren Lofgreen, founder of Perspicuous., to explore what branding means for small businesses. From shaping your visual identity to crafting a compelling message that resonates with your audience, Garren shares practical tips and real-world insights to help you build a brand that drives growth and creates lasting impact.
Whether launching a new business or looking to refresh your brand, this episode is packed with valuable advice you won't want to miss.

Episode 8: Legal Essentials for Small Business Success

We sit down with Timothy Coons from Counxel Legal Firm in Mesa to discuss key tax and legal considerations every small business owner should know. From business structuring to avoiding costly legal pitfalls, Timothy shares expert insights to help you stay compliant and protect your business as it grows.
 

Episode 7 - Crafting Your Brand Story: The Power of Video and Authenticity

Storytelling for Entrepreneurial Success — uncover how to craft a compelling business story and use video to build trust, captivate your audience, and strengthen your brand with expert Ita Udo-Ema. 

Episode 6 - Mesa Business Builder @ The Studios

Are you looking for a place to elevate your digital presence? Learn about the technology, training, and transformative tools available to help you to take your business into the future.